You know that social media is an incredibly powerful tool for building your brand’s online presence. But in today’s fast-paced digital landscape, it can be overwhelming to keep up with all the conversations happening about your brand online. That’s where AI-driven social media monitoring comes in.

Introduction

Social media monitoring is a crucial part of any successful marketing strategy. By tracking what people are saying about your brand on social media, you can identify opportunities for engagement, address customer complaints, and gain valuable insights into your target audience. But traditional methods of social media monitoring can be time-consuming and labor-intensive, requiring hours of manual scrolling through tweets and Facebook posts.

That’s where AI-driven social media monitoring comes in. By leveraging the power of machine learning algorithms, these tools can quickly scan vast amounts of data to identify patterns, trends, and sentiment. This allows you to stay on top of your brand’s online presence without sacrificing precious time or resources.

In this post, we’ll explore five free tools that use AI-driven social media monitoring to help boost your brand’s online presence. From tracking customer complaints to identifying influencers who love your brand, these tools can help you maximize the impact of your social media marketing efforts.

1. Brand24

Brand24 is a popular tool for social media monitoring and analysis. With its free version, you can track up to five keywords or hashtags across Twitter, Facebook, and Instagram. The platform uses natural language processing (NLP) to analyze sentiment, identifying both positive and negative mentions of your brand.

One of the standout features of Brand24 is its ability to automatically detect and alert you to customer complaints about your brand. This allows you to respond quickly and resolve issues before they escalate into full-blown crises.

2. Hootsuite Insights

Hootsuite Insights is a free social media analytics tool that integrates seamlessly with Hootsuite’s popular scheduling platform. With Insights, you can track up to three keywords or hashtags across multiple platforms, including Twitter, Facebook, and Instagram.

Insights uses machine learning algorithms to analyze sentiment, providing detailed reports on the effectiveness of your social media campaigns. It also offers customizable dashboards, allowing you to create custom views that suit your specific needs.

3. NetBase

NetBase is a powerful social media monitoring tool that uses AI-powered analytics to track brand mentions across multiple platforms. With its free version, you can track up to five keywords or hashtags and receive detailed reports on sentiment and engagement.

One of the standout features of NetBase is its ability to identify influencers who mention your brand. This allows you to engage with these influencers and potentially collaborate on future marketing campaigns.

4. Awario

Awario is a free social media monitoring tool that uses AI-powered analytics to track brand mentions across multiple platforms. With its free version, you can track up to five keywords or hashtags and receive detailed reports on sentiment and engagement.

One of the standout features of Awario is its ability to automatically detect and alert you to customer complaints about your brand. This allows you to respond quickly and resolve issues before they escalate into full-blown crises.

5. Ahrefs

Ahrefs is a powerful SEO tool that also offers social media monitoring capabilities. With its free version, you can track up to five keywords or hashtags across multiple platforms, including Twitter, Facebook, and Instagram.

One of the standout features of Ahrefs is its ability to provide detailed reports on sentiment and engagement. It also offers customizable dashboards, allowing you to create custom views that suit your specific needs.

Conclusion

AI-driven social media monitoring is a powerful tool for boosting your brand’s online presence. By leveraging the power of machine learning algorithms, these tools can quickly scan vast amounts of data to identify patterns, trends, and sentiment. In this post, we’ve explored five free tools that use AI-driven social media monitoring to help boost your brand’s online presence.

From tracking customer complaints to identifying influencers who love your brand, these tools can help you maximize the impact of your social media marketing efforts. By incorporating these tools into your workflow, you’ll be able to stay on top of your brand’s online presence without sacrificing precious time or resources.